MIAMI, Sept. 23, 2025 /PRNewswire/ -- Aroma360 and Hotel Collection, leading luxury lifestyle and scenting sister brands, have filed lawsuits against Scentiment for willful infringement of their trademarks "Aroma360", "Hotel Collection", and "Bring the Hotel Home", among other violations of their IP rights to the tune of tens of millions of dollars. In addition to misappropriating Hotel Collection's marks and taglines, Scentiment has adopted packaging and branding elements that mimic and copy Hotel Collection's signature look and feel. These efforts appear to be intended to mislead consumers and capitalize on Hotel Collection's reputation for luxury, originality, and innovation.

"Hotel Collection has invested years of care and creativity into building a brand that stands for elegance, sophistication, and uncompromising quality," said Benzion Aboud, CEO of Aroma360 and Hotel Collection. "It is deeply disappointing to see another company attempt to copy our identity, from our trademark to our packaging, in ways that mislead consumers and diminish the integrity of our work."

The complaints filed highlight violations of the Lanham Act, the Florida Deceptive and Unfair Trade Practices Act, and Florida common law. Aroma360 first introduced the "Hotel Collection" brand for fragrances as early as 2015 at www.aroma360.com, and made the brand standalone in October 2020 at www.hotelcollection.com. From its founding in mid-2022, Scentiment's actions have confused consumers into believing that its products are affiliated, sponsored, or endorsed by Hotel Collection.

"Every day, we have extremely disappointed customers contacting us to complain about Scentiment products that they believe are Hotel Collection products," says Chief Legal Officer of Aroma360 and Hotel Collection, Eduard Kotlyarov, Jr. "We cannot more emphatically express that Scentiment is not affiliated with Hotel Collection in any way. We are committed to protecting our brands and ensuring that customers receive only the highest-quality products that define the Hotel Collection experience."

About Hotel Collection
Hotel Collection is a premier luxury and lifestyle brand blazing a trail in high-end luxury hotel scents and lifestyle products for home, travel, and so much more. From candles to wine sets and accessories, our luxury home products help you create a relaxing and sophisticated atmosphere in any space. Dive into Hotel Collection's lifestyle excellence ethos at HotelCollection.com.

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SOURCE Hotel Collection