As the adult beverage industry faces threats on multiple fronts including: tariffs, inflation and increased costs; lower demand for alcohol; destocking from over-production and channel stuffing, and competition from "better for you" alternatives, the Beverage Testing Institute (BevTest) provides savvy beverage alcohol brands and marketers the insights and tools they need to help weather the storm and create opportunities to thrive in 2026.

CHICAGO, Sept. 29, 2025 /PRNewswire/ -- Alcohol brands in the US have the substantial logistical hurdles and costs of the three-tier distribution system and compliance and regulations that goes with it. Now, on top of that, they have consumer constraints that are cyclical (inflation, economic uncertainty, and less disposable income) and structural (health and dietary concerns that lead to drinking more non-alcoholic drinks, fewer social occasions, and weight loss drugs) bearing down on the demand for alcohol. This presents not one, but several perfect storms for alcohol brands and marketers to navigate.

An examination of brands weathering the storms successfully reveals that they are doubling down on their marketing efforts, engaging vigorously with their customers and prospects on social media, and actively promoting their quality, taste, and value.

It's in these tactics, particularly recognizing and promoting quality, taste, and value, that Beverage Testing Institute's competitions and publication stream have proven effective for their clients' marketing. BevTest's ratings, reviews and accolades, coupled with their enhanced content distribution and millions of viewers across a variety of platforms, has helped their clients cut through the noise, low attention spans, and vicissitudes of consumers in a crowded, down market.

"Grey Goose had a great taste to begin with, but it was the Beverage Testing Institute score that put us on the map. Without that, I'm not sure Grey Goose could have grown into a best seller."

- Sidney Frank, Creator of Grey Goose Vodka

BevTest is pleased to announce the launch of their 2026 competition and review calendars on their site, bevtest.com, offer 'super early bird' discounts for 2026 spirits registrations and roll back to lower, pre-COVID-era competition entry fees to support brands on tight marketing budgets. They invite suppliers and marketers of brands in all adult beverage categories to get reviewed and find out why BevTest is known as "The Cadillac of Beverage Competitions".

Use Links Below for Details and Forms.

Super Early Bird Offer for Spirits Reviews: Link
Reviews On-Demand for Wine: Link
2026 World Beer Championships: Link

About BevTest
Beverage Testing Institute (BevTest) was founded in 1981 with the mission of making the beverage industry better, one brand at a time. Creators of the first international wine, beer, and spirits competition in the U.S., they have a rotating monthly category call for their unbiased, expert, published reviews. For more information about BevTest's reviews, competitions, and consulting services visit: www.bevtest.com

Media Contact & Expert Interviews: Jerald O'Kennard, President, BevTest, 773-930-4080, 401829@email4pr.com

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SOURCE Beverage Testing Institute