What Embroidered Hats Can Do for Your Company
Thomasville, United States - November 7, 2023 / Coastland Print CO /
Marketing through embroidered hats is a bit of an odd channel that businesses don’t take advantage of enough. Given the millions of dollars spent on marketing messaging every year, it’s a bit amazing that hats are not utilized more often. They represent a marketing tool that is both visible and durable. People see it every day when the hat is worn; it creates a sense of exclusivity, and if designed well, people want it.
However, many companies see hats the same way they see t-shirts and labeled pens as swag. It’s the stuff that gets handed out at conventions. Don’t bother with it any other time. And that’s a really big mistake. As anyone paying attention can see with sports teams, hats are worn frequently, everywhere, and they are extremely visible for brand awareness.
Embroidered Hats Signal Quality
There are swag hats, and then there are real, high-quality hats. Most come in the form of the baseball hat format. However, cheap quality uses what is essentially a plastic mesh with a foam front bill and a very small, fabric-covered hat tip. Since foam doesn’t do well with heat, the emblem tends to be silk screened or printed on the front versus embroidered.
A high-quality hat will be made of all materials except for the headband and tightener. In fact, the better baseball hats still retain the plastic rear headband tightener versus a fabric pinch belt. The rest of the hat is material, and the front provides plenty of space for an embroidered image and placement. The beauty of this hat model comes in its durability. Full material and embroidered hats last much longer, which means their visibility from a marketing perspective is much more impactful.
Additionally, where multiple copies start to be seen, they tend to generate a viral demand. That brings people to a business and makes them an interested audience in what a service or product may be.
Spend Some Time Studying Color
The choice of color for a hat can either make its embroidered logo really stand out or be lost in a blur. Ideally, a logo should have a contrasting relationship with the base color of the hat.
So, for example, a bright yellow hat should have a logo primarily in dark blue or black to stand out. Red hats do very well with bright white logos embroidered on them. Yellow can work as well. The same relationship can be reversed in colors. Spend some time studying color relationships in sports team hats; there are some very good examples of contracts. Don’t, however, choose a logo that is in the same color family as the hat’s base color. It just becomes a swamp of the same, and the logo won’t be seen clearly.
Some of the best choices use a simple approach of only two colors: one for the base and one for the logo. When it gets into three or four colors, things start to get a bit complicated. Definitely run tests before going into production and being stuck with a bunch of unpopular hats.
Make a Marketing Switch
So, next time you want to push awareness in a local market, instead of spending money on radio or TV time or on print material that just gets thrown away and recycled as soon as read, try embroidered hats. You might be surprised by how often and how long you keep seeing them long after initial distribution.
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