Fast Company Honors Toshiba's ELERA® Security Suite on the 2025 Next Big Things in Tech List
PR Newswire
RESEARCH TRIANGLE PARK, N.C., Oct. 16, 2025
Toshiba's AI-Driven loss prevention solution is named a Next Big Thing in Tech in Foundational AI for Revolutionizing Retail Loss Prevention
RESEARCH TRIANGLE PARK, N.C., Oct. 16, 2025 /PRNewswire-PRWeb/ -- Toshiba Global Commerce Solutions is proud to announce its inclusion in Fast Company's Next Big Things in Tech list for its breakthrough AI-driven ELERA® Security Suite, in the Foundational AI category. This prestigious recognition highlights emerging technologies that have the potential to profoundly impact industries, ranging from education and sustainability to robotics and artificial intelligence.
Toshiba developed ELERA® Security Suite to tackle retail shrink, one of the industry's most complex and costly challenges. Through extensive collaboration with retailers, Toshiba discovered that loss often stems from the interplay of human behavior, process gaps, and system limitations. The result is an AI-powered platform that moves beyond traditional detection to proactively guide shoppers and associates in real-time, preventing errors before they happen.
ELERA® Security Suite reduces shrink, improves accuracy, and enhances the checkout experience without adding friction through edge AI technology for instant, secure, on-device decision-making. By blending technology, human understanding, and operational intelligence, ELERA® Security Suite is helping retailers reduce loss, improve operations, and enhance the shopper experience in meaningful, measurable ways.
"The recognition from Fast Company for Foundational AI underscores how we are helping retailers think differently about complex challenges like shrink. By combining human insight with the power of AI, we're transforming loss prevention into a smarter, more adaptive system that builds trust, empowers associates, and improves the shopper experience," said Yevgeni Tsirulnik, SVP Grocery and General Merchandising at Toshiba Global Commerce Solutions.
This year's honorees represent a diverse array of technologies developed by established companies, startups, or research teams. These innovations are featured for their potential to revolutionize the lives of consumers, businesses, and society overall. While not all the technologies are available in the market yet, each is reaching key milestones to have a proven impact in the next five years.
"Next Big Things in Tech is both a snapshot of the most interesting tech of the moment and a crystal ball that predicts the next several years," says Brendan Vaughan, editor-in-chief of Fast Company. "We're excited to share this list with our readers, and we congratulate the winners for their vision and innovation."
For more information or to view the complete list of honorees, visit here.
About Toshiba Global Commerce Solutions:
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers' ever-changing needs.
Visit commerce.toshiba.com and engage with us on:
LinkedIn - YouTube - Facebook - Instagram: @toshibacommerce
X/Twitter: @ToshibaCommerce
Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.
MEDIA CONTACT:
Toshiba Global Commerce Solutions
Elizabeth Romero / Amy Gray
elizabeth.romero@toshibagcs.com
amy.gray@toshibagcs.com
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.
Media Contact
Amy Gray, Toshiba Global Commerce Solutions, 1 919-353-3295, amy.gray@toshibagcs.com, https://commerce.toshiba.com/
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SOURCE Toshiba Global Commerce Solutions
