Strategic Partnership Positions Flyte at the Intersection of Private Aviation, Fashion, and Entertainment Collaboration Introduces Flyte to a High-Value Audience of Celebrities, Executives, Creators and Cultural Tastemakers
New York Fashion Week Partnership Advances Flyte’s Strategy to Build a Leading Private Aviation Brand Around Premier Destinations, Events and Experiences
FORT MILL, S.C., Sept. 10, 2026 (GLOBE NEWSWIRE) -- Flyte, a subsidiary of Catheter Precision, Inc. (NYSE American: VTAK) (“VTAK” or the “Company”), today announced a strategic partnership with acclaimed New York fashion designer Christian Cowan in connection with New York Fashion Week, bringing together private aviation and fashion during one of the world’s most influential cultural events.
The partnership places Flyte alongside Christian Cowan during New York Fashion Week and represents another significant step in the Company’s strategy to build Flyte into a recognizable consumer brand at the intersection of private aviation, entertainment, fashion, sports, hospitality and luxury lifestyle.
Christian Cowan has built an internationally recognized fashion brand known for bold, high-energy designs and a global celebrity following. Through the partnership, Flyte will align its growing private aviation platform with the Christian Cowan brand and the influential audience surrounding New York Fashion Week.
“New York Fashion Week is one of the most influential cultural stages in the world, and Christian Cowan has built a brand that is bold, modern and instantly recognizable,” said Marc Sellouk, Founder and CEO of Flyte. “This partnership represents exactly where we want Flyte to be. Our customers live at the intersection of business, fashion, entertainment, sports and travel, and our strategy is to build Flyte directly into that lifestyle. We believe partnerships like this allow us to introduce private aviation to new audiences while continuing to build Flyte into a brand that extends far beyond the aircraft itself.”
Private Aviation Meets New York Fashion Week
New York Fashion Week brings together leading designers, celebrities, creators, executives, media and tastemakers from around the world, providing Flyte with an opportunity to engage an audience that closely aligns with the Company’s target customer demographic.
For Flyte, the partnership represents more than traditional brand exposure. The Company has increasingly focused its marketing strategy on creating direct relationships with consumers through strategic partnerships, digital marketing, influencer initiatives, experiential activations and its technology-enabled booking platform.
The Christian Cowan partnership extends that strategy into the global fashion community.
Flyte believes integrating its brand into culturally relevant events and experiences can introduce the Company to prospective private aviation customers in an environment that is authentic to their existing lifestyles, rather than relying exclusively on traditional private aviation marketing channels.
Building Flyte Into a Lifestyle Brand
Flyte is building a growing private aviation platform around a standardized fleet of Cirrus Vision Jets, a direct-to-consumer technology platform and an expanding network of strategic partnerships.
As the Company expands, Flyte has increasingly aligned itself with leading organizations and brands across hospitality, entertainment, professional sports, golf, film, fashion and luxury lifestyle. Management believes these relationships create opportunities to simultaneously increase brand awareness, acquire new customers and establish Flyte within communities that have a strong demographic overlap with private aviation travelers.
“Our goal is not simply to market private flights,” Sellouk continued. “We are building a brand around how our customers actually live and travel. Whether they are going to a major sporting event, a film festival, a luxury resort or New York Fashion Week, we want Flyte to become part of that experience. Christian Cowan and New York Fashion Week give us an incredible opportunity to continue that strategy on a global cultural stage.”
Flyte’s technology platform provides the infrastructure behind this strategy, giving consumers introduced to Flyte through partnerships and experiential marketing a direct path to engage with the Company, create an account and access its private aviation network.
The Company believes this combination of physical aircraft, technology and culturally relevant partnerships can differentiate Flyte within a private aviation industry that has historically relied heavily on traditional sales and relationship-based customer acquisition.
Expanding Flyte’s Presence Across Culture and Luxury Travel
The Christian Cowan partnership comes as Flyte continues expanding its fleet, geographic footprint, digital platform and strategic partnership network.
The Company intends to continue pursuing partnerships across fashion, entertainment, hospitality, sports and other premium lifestyle categories as it works to establish Flyte as a recognizable consumer brand within private aviation.
Flyte believes these relationships can become an increasingly important component of its long-term customer acquisition strategy as the Company scales into additional markets.
About Christian Cowan
Christian Cowan is a New York-based fashion designer known for bold, statement-making collections and a strong presence within fashion and popular culture. His designs have been worn by prominent figures across music, entertainment and culture, establishing the Christian Cowan brand as a distinctive presence within contemporary fashion.
About Flyte
Flyte is a modern private aviation brand redefining regional travel for a new generation of private flyers. Powered by a growing fleet of Cirrus Vision Jets and a seamless, direct-to-consumer booking experience, Flyte connects New York, Boston, the Hamptons, Nantucket and destinations across the United States and select international markets. By pairing the privacy and luxury of private aviation with innovative technology, exceptional service and a model built for shorter-distance travel, Flyte is making the places people want to be closer than ever.
Visit https://www.flyflyte.com to fly & learn more.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable federal securities laws. Forward-looking statements include statements regarding Flyte’s anticipated growth, customer acquisition, brand development, strategic partnerships, geographic expansion, fleet expansion and the potential commercial impact of its marketing and partnership strategies. These statements are based on current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Readers are encouraged to review the Company’s filings with the Securities and Exchange Commission, including its Forms 10-K and 10-Q, for additional information regarding these risks.
Contacts
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IR@CatheterPrecision.com
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