A Tough Timepiece with a Purpose, Supporting Breast Cancer Research

DOVER, N.J., Sept. 24, 2025 /PRNewswire/ -- Casio America, Inc. is excited to introduce the Pink Ribbon Model GMAS145PK-4A, a third special-edition timepiece in partnership with the Breast Cancer Research Foundation created to raise crucial funds for breast cancer research. More than just a pink watch, this model embodies G-SHOCK's dedication to highlighting the importance of early detection, diagnosis, and treatment.

The GMAS145PK-4A carries forward the pink colorway of past Pink Ribbon models while featuring exclusive packaging designed for the 2025 initiative, making it a meaningful timepiece for supporters of the cause. Its empowering design honors strength and solidarity, while the legendary shock-resistant build reflects the resilience of those who face life's toughest battles.

In addition to raising awareness, Casio America has made a $25,000 donation to the Breast Cancer Research Foundation in support of accelerating breakthroughs, improving care, and saving lives. G-SHOCK encourages customers to share their stories and experiences with the Pink Ribbon Model, fostering a community of empowerment and solidarity.

Every detail of the GMAS145PK-4A ties back to G-SHOCK's mission: merging ultimate toughness with a deeper social purpose. With its compact case and versatile styling, the model offers everyday wearability while serving as a constant reminder of the power of community and hope.

The GMAS145PK-4A is equipped with the following features:

• Shock Resistant
• 200M Water Resistant
• Magnetic Resistance
• Auto LED light
• Multi-function Alarm
• 1/100-Sec Stopwatch
• Countdown Timer
• Full Auto Calendar

By combining style, functionality, and purpose, this special-edition watch serves as both a daily companion and a symbol of commitment to a cause that touches millions of lives worldwide.
The Pink Ribbon Model GMAS145PK-4A ($99) Starting on October 1st, at select retailers, gshock.com, and the G-SHOCK Soho Store. For more information about G-SHOCK and its Pink Ribbon initiative, visit gshock.casio.com.

About Casio America, Inc. 
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, disc title and label printers, watches, and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/  

ABOUT THE BREAST CANCER RESEARCH FOUNDATION
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research in the world. Investing in the best minds in science—from those investigating prevention, diagnosis, treatment, survivorship, and metastasis—and foster cross-disciplinary collaboration, BCRF's approach accelerates the entire field and moves us closer to the answers we urgently need to be the end of breast cancer. Learn more and get involved at www.BCRF.org.

FOR MEDIA INQUIRIES CONTACT:

Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com

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SOURCE Casio America, Inc.