LOS ANGELES, Sept. 26, 2025 /PRNewswire/ -- KinderFarms, the modern wellness company dedicated to kinder, cleaner medicines and family health products, today announced the launch of KinderMed Pain & Fever. The new over-the-counter (OTC) pain & fever medicine for infant and children provides proven relief with the same active ingredient as the leading brand but without dyes, artificial flavors, or artificial sweeteners, giving parents an alternative option that aligns with their growing demand for cleaner medicine options, and setting a new standard in children's health.

"At KinderFarms, we believe parents shouldn't have to choose between trusted relief and clean ingredients," said Kristin Recchiuti, CEO of KinderFarms. "KinderMed Pain & Fever proves that less is more while delivering the same effective relief as the leading brand without dyes, artificial flavors, or unnecessary fillers. We're raising the standard of care for families everywhere."

Parents Want Cleaner, Effective Solutions
KinderFarms' mission is backed by fresh insights. A recent national survey commissioned by KinderFarms found that:

• 96% of parents believe OTC medicines and hydration solutions should contain clean ingredients
• 70% are actively seeking cleaner options
• Yet 67% worry that cleaner products may not be as effective as conventional ones

KinderMed Pain & Fever directly addresses this gap by offering the same proven relief as the leading brand, but with cleaner ingredients parents can trust. Now families no longer have to choose between efficacy and unnecessary additives. This launch reflects KinderFarms' belief that when it comes to children's health, less is more: fewer additives, less worry, and kinder care with medicine that works. By removing dyes and unnecessary artificial additives, without compromising on efficacy, KinderFarms is helping parents feel confident that they're giving their children the relief they need, and nothing they don't.

Legal Victory Reinforces Commitment to Innovation
The launch follows a major patent win for KinderFarms over competitor Genexa. In March 2025, the U.S. Patent Trial and Appeal Board invalidated all claims in Genexa's patent related to its pain and fever formulation, clearing the path for KinderFarms to bring forward its innovation in children's wellness.

"This decision ensures families have access to new, cleaner options in kids' medicine," Recchiuti added. "It's a win for every parent who wants fewer artificial ingredients and more trust in the medicine they give their children."

Parents want Efficacy without Compromise
The FDA's 2025 ban on Red Dye No. 3 underscores the growing demand for transparency in children's products.  When asked about the most important attributes when selecting health and wellness products for their kids:

• 55% of parents say effectiveness is essential
• 49% say flavor is key to ensure kids will take the product
• 49% say avoiding artificial dyes is a must-have

This data underscores the reality that parents are no longer willing to compromise: they want products that work, taste good, and are made with ingredients they trust.

About KinderFarms
Co-founded by parents Jessica Biel and Jeremy Adams, KinderFarms is dedicated to providing effective, 'kinder' alternatives to outdated kids' OTC medicines and family health products sold in the pharmacy aisle. Delicious and free from unnecessary additives. KinderFarms products never contain artificial sweeteners, flavors, or synthetic dyes, and are vegan, kosher, gluten-free, and non-GMO Project Verified. KinderFarms' products are available in over 25,000 stores nationwide and include KinderMed – a line of clean over-the-counter medicines and supplements for children, and KinderLyte – a non-GMO oral electrolyte that meets the WHO gold standard for rehydration solutions.

Survey Methodology:
KRC Research. (2025, June 16–23). Survey of 1,000 U.S. parents and caregivers of children ages 1–11, commissioned by KinderFarms.

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SOURCE KinderFarms