Lucid Group (LCID) has named acclaimed actor Timothée Chalamet as its first global brand ambassador, marking a major branding move as the company gears up for the launch of its next flagship vehicle, the Lucid Gravity SUV. The multi-year partnership aims to elevate Lucid’s cultural profile and expand the reach of its luxury EV lineup to new audiences.
Chalamet will headline a new global campaign focused on the Lucid Gravity, set to premiere later this fall. The full-size electric SUV is positioned as a blend of performance, design, and utility. This collaboration marks Lucid’s first major celebrity alignment and represents a strategic effort to push the brand further into the cultural and lifestyle spotlight.
The actor, long known for his distinct creative sensibility and global appeal, had already been seen publicly driving a Lucid Air, signaling a natural brand fit. With Chalamet’s involvement, Lucid aims to forge a connection between its design-driven identity and a younger, culturally influential consumer base.
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