Superfruit Shop Rallies Guests Nationwide Around Breast Cancer Awareness Month in Partnership with the Breast Cancer Research Foundation

BELMAR, N.J., Oct. 1, 2026 /PRNewswire/ -- Playa Bowls® is rallying its shops and guests across the country around the superfruit behind its most recognizable bright pink menu items for a bigger purpose this Breast Cancer Awareness Month. From September 29 through November 2, Playa Bowls is partnering with the Breast Cancer Research Foundation (BCRF), donating a portion of its sales in support of the organization.

Playa's Pink Pitaya campaign supports BCRF's work advancing breast cancer prevention, detection and treatment while also bringing attention to the role that better-for-you menu items play in supporting guests' overall wellness. Beyond giving the campaign its vibrant pink hue, pitaya is a nutrient-rich superfruit that is high in essential vitamins and minerals, packed with antioxidants and highlighted as an anti-inflammatory booster. The campaign features three Playa favorites made with the brand's signature Playa Pitaya base: the Electric Mermaid® Bowl, Dragonberry Bowl and Pink Pitaya smoothie.

• Electric Mermaid- Bowl: Naturally hydrating Playa Pitaya® topped with blueberry flax granola, pineapple, fiber-rich mango and kiwi, coconut flakes and a drizzle of honey for a colorful, tropical combination that supports digestion.
• Dragonberry Bowl: Antioxidant- and Vitamin C-rich Playa Pitaya® topped with blueberry flax granola, fresh strawberries, blueberries and a drizzle of honey, with prebiotics and fiber from pitaya to support a healthy gut. 
• Pink Pitaya Smoothie: A smooth, vivid blend of Playa Pitaya® and organic coconut milk that pairs antioxidant-rich, hydrating pitaya with electrolytes and healthy fats from coconut.

Guests can support BCRF throughout the campaign by making a donation in shops, when ordering online, or through Playa Bowls' dedicated BCRF fundraising page. The giveback efforts will then culminate on Pink Pitaya Giving Day on October 25, as Playa Bowls donates $2 from every pitaya bowl sold nationwide to the organization, giving guests another way to turn their favorite bowl into fuel for lifesaving breast cancer research.

"Our vibrant pink Playa Pitaya® is a natural connection during Breast Cancer Awareness Month and our mission to offer our guests a convenient way to incorporate more nutrient-rich, better-for-you food into their daily routines," said Tim Hackbardt, chief marketing officer at Playa Bowls. "It is our goal to bring our Playa community together around them throughout October to help raise funds for BCRF and the lifesaving research it supports."

Founded by Evelyn H. Lauder in 1993, BCRF is one of the world's leading breast cancer research organizations and the largest private funder of breast cancer research worldwide. The organization supports research spanning prevention, detection, treatment, metastatic disease and survivorship.

To learn more about Playa Bowls, visit www.playabowls.com and follow along on Instagram, TikTok, and Facebook for the latest updates.

ABOUT PLAYA BOWLS

Playa Bowls is the nation's leading superfruit bowl shop serving up an extensive and unique menu of over 40 items, including the bright flavors of acai, mango, pitaya, green, and coconut bowls alongside better-for-you refreshers, oatmeal bowls, juices, smoothies, and cold brew made with the freshest, high-quality ingredients. What began as a pair of blenders, a patio table, and a fridge in 2014 has flourished into more than 400 shops nationwide that operate in 32 states, thousands of team members, and a mission to lead communities in healthy, sustainable living. The rapidly growing franchise has received numerous accolades, including No. 7 on the 2026 Franchise Times Fast & Serious List, placement on Entrepreneur magazine's 2026 Franchise 500, Forbes 30 Under 30, Fast Casual's Top 100 Movers & Shakers 2026, QSR Young Leaders to Watch, and recognition as a finalist for the Ernst & Young Entrepreneur of the Year Award. Visit playabowls.com for additional information and stay connected on Instagram, TikTok, and Facebook. For more information on franchising, please visit franchise.playabowls.com/.

While supplies last. Playa Pitaya® and Electric Mermaid® are registered trademarks of Playa Bowls IP, LLC. © 2026 Playa Bowls IP, LLC. All rights reserved.

ABOUT THE BREAST CANCER RESEARCH FOUNDATION

Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis—and fostering cross-disciplinary collaboration—BCRF is accelerating the entire field and moves us closer to the answers we urgently need to be the end of breast cancer. Learn more and get involved at BCRF.org.

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SOURCE Playa Bowls