AI Search Is Changing How Customers Find Brands. Here's How ROC Media Is Helping Clients Stay Visible
Toronto, Canada - September 6, 2026 / ROC Media Inc. /
TORONTO, ON, September 4, 2026: ROC Media Inc., a full-service digital marketing and creative agency, today announced the launch of a dedicated AI Engine Optimization (AEO) practice, formalizing its capabilities to help brands stay visible as AI-driven tools like ChatGPT, Gemini, Google's AI Overviews, Perplexity, and Microsoft Copilot reshape how consumers search for and discover information online.
As traditional search behavior shifts toward conversational, AI-generated answers, brands risk losing visibility if their digital presence isn't structured for how these systems retrieve and cite information. ROC Media's new AI Engine Optimization and digital marketing services are designed to close that gap: optimizing content, structured data, and brand signals so clients are surfaced accurately and consistently across AI-powered search and discovery platforms, not just traditional search engine results pages.
"Search isn't just about ranking on a results page anymore, it's about whether an AI engine even knows your brand exists when someone asks a question," said Jeremy Van Sickle, CEO at ROC Media. "We built this practice because our clients needed a partner who understands both sides of that equation: the technical foundation AI systems rely on, and the brand storytelling that makes a business worth surfacing in the first place."
The AEO practice sits alongside ROC Media's existing SEO services, giving clients a single, integrated approach to visibility across both traditional and AI-driven discovery channels. Key areas of focus include:
- AI Visibility Monitoring: tracking how and whether brands are surfaced in AI-generated responses
- Structured Content & Schema Optimization: ensuring content is machine-readable and easily interpreted by AI systems
- Query & Intent Mapping: identifying the questions AI engines are answering on a brand's behalf, and closing visibility gaps
- Cross-Platform Search Strategy: aligning SEO and AEO efforts so brands stay visible regardless of how consumers choose to search
"AI search isn't a future trend, it's already changing consumer behavior today," Jeremy Van Sickle added. "Our goal is to make sure our clients aren't caught reacting to that shift a year from now. We want them ahead of it."
Behind the practice is a dedicated measurement and optimization stack. ROC Media has built bespoke GA4 tracking templates specifically designed to capture and monitor referral traffic coming from LLM-driven platforms, giving clients visibility into how AI tools are actually driving discovery of their brand. To understand what people are asking these systems and how brands can close the gap, the agency also draws on industry-leading AI search and query-intelligence platforms, feeding directly into the optimization work that improves how clients are surfaced in AI-generated answers.
ROC Media's AEO practice is now available to clients across Canada and the United States as part of its full suite of digital marketing services. More information is available at rocmedia.ca/services.
About ROC Media Inc.
ROC Media is a Toronto-based, award-winning full-service digital marketing and advertising agency with over 15 years of experience helping brands grow through data-driven strategy and creative execution. The agency offers branding, creative production, paid media, SEO, AEO, web development, video, and public relations services, with particular depth in real estate, retail, and institutional marketing. ROC Media is a Google Partner, giving clients access to advanced Google advertising product knowledge and exclusive training and support. The agency serves clients across Canada and the United States and is headquartered at First Canadian Place in Toronto, Ontario. Learn more at rocmedia.ca.
Media Contact:
Jeremy Van Sickle | ROC Media Inc.
+1 416-843-0211 | info@rocmedia.ca
Contact Information:
ROC Media Inc.
100 King St W, 5700, Toronto, Ontario M5X 1C7, CA
Toronto, ON M5X 1C7
Canada
Jeremy Van Sickle
+1 416-843-0211
https://rocmedia.ca
