Reforme Opens as NYC's First Wellness Studio to Merge Ancient Healing with Medical-Grade Technology
PR Newswire
NEW YORK, Aug. 12, 2025
NEW YORK, Aug. 12, 2025 /PRNewswire/ -- Reforme, New York City's most innovative wellness destination, officially opens in Manhattan, introducing a revolutionary approach to beauty and wellness that proves transformation doesn't require sacrifice. Founded by former Russian actress and spiritual guide Amaliya Mordvinova, Reforme is the first NYC studio to seamlessly integrate advanced European wellness technology with time-honored healing philosophies.
"We're not just another spa," says Mordvinova, who traded her entertainment career for five years of spiritual study in India before creating Reforme. "We're proving that true beauty stems from harmony between mind, body, and emotions—and that achieving this harmony should enhance your life, not complicate it."
Reforme's groundbreaking three-pillar philosophy addresses mental, physical, and emotional wellness simultaneously through curated non-invasive treatments designed for Manhattan's demanding lifestyle. The studio features cutting-edge technology including the medical-grade BallancerPro lymphatic compression system, Iyashi Dome Japanese infrared sauna, hyperbaric oxygen therapy, LED collagen beds, and the revolutionary Emsella Chair for core and pelvic floor strengthening.
"The wellness industry has trained people to believe that transformation requires pain, restriction, or extreme measures," explains Mordvinova. "At Reforme, we're challenging that narrative. Our clients leave feeling energized, not depleted; restored, not exhausted."
The studio's signature treatments include lymphatic drainage therapy for detoxification, hyperbaric oxygen sessions for cellular regeneration and mental clarity, and the transformative Iyashi Dome experience combining traditional Japanese healing with modern infrared technology. Each treatment delivers measurable results while promoting deep relaxation.
Reforme's launch addresses New Yorkers' increasing demand for wellness solutions that fit fast-paced lives without compromising effectiveness. The approach resonates particularly with professionals, parents, and active individuals seeking transformative results without lengthy recovery periods or invasive procedures. The studio's design reflects its philosophy, creating an immersive environment that shifts clients from city intensity into restoration and renewal.
Reforme is located at 105 Madison Ave, 3rd Floor New York, NY 10016. For additional information, visit www.reformenyc.com or call +1 646-531-7749. Follow @reforme.nyc for the latest updates on offerings.
About Reforme
Reforme is Manhattan's premier wellness studio, founded in 2022 by spiritual teacher Amaliya Mordvinova. Located in the Flatiron District, Reforme is the first NYC studio to blend advanced European medical-grade technology with ancient healing wisdom. Their three-pillar approach addresses mental, physical, and emotional wellness through non-invasive treatments for modern lifestyles. For more information, visit www.reformenyc.com or follow @reforme.nyc on Instagram.
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