Inspired by the bakery's best-selling flavors, the new sugar-free Sprinkles Instant Pudding mixes offer guests a creative twist on their favorite flavors

WEST CHICAGO, Ill., Sept. 23, 2025 /PRNewswire/ -- Today, The Jel Sert Company— creators of iconic American staples like Otter Pops and Royal Desserts — unveiled a new line of sugar-free Pudding & Pie Filling mixes in collaboration with Sprinkles, dessert bakery pioneer behind the global cupcake craze and world's first Cupcake ATM.

As a reimagined, nostalgic nod to a beloved childhood treat, the new mixes debut in three indulgent flavors: Red Velvet Cupcake and Salted Caramel Cupcake, available exclusively at Walmart now, and Lemon Blueberry Cupcake, launching on Amazon soon.

"At Jel Sert, we're proud to bring the beloved Sprinkles flavor experience into homes in a way that reflects our long-standing promise of quality and convenience," said Ken Wegner, President at Jel Sert. "This partnership underscores our commitment to delivering simple, joyful treats for families everywhere while meeting the growing demand for customizable, do-it-yourself desserts."

To inspire at-home creativity, Jel Sert and Sprinkles have developed a collection of unique DIY recipes using the new pudding mixes. Recipes include Salted Caramel Chocolate Berry Trifle, Red Velvet Hot Chocolate, Red Velvet Brownie Cookies, Lemon Blueberry Yellow Cake, and Pudding Pops.

"Sprinkles has always been dedicated to creating joyful moments through our iconic flavors, and this partnership with Jel Sert allows us to extend that experience into an exciting new category," said Justin Murakami, President and COO at Sprinkles. "Inspired by our best-selling cupcakes, the Pudding & Pie Filling mixes offer guests a fresh, imaginative way to enjoy Sprinkles at home. This collaboration marks an exciting step beyond baked goods, bringing Sprinkles experience into kitchens nationwide, while staying true to our mission of making everyday moments a little sweeter."

The new mixes come in four-count serving sizes, with each serving containing only 100 calories and zero sugar, designed to be enjoyed on their own or as the star ingredient in countless recipes.

High-resolution product images are available in the electronic press kit HERE.

About The Jel Sert Company

The Jel Sert Company is a family-owned business that's been at the forefront of innovation in the food and beverage industry since 1926. For nearly a century, generations of families have enjoyed Jel Sert's products, including dessert mixes, drink mixes, and freezer bars. The Jel Sert Company's products are made exclusively in West Chicago, Illinois, with over 1,200 employees sharing the company's passion for creating high-quality, high-value products. For more information, visit www.jelsert.com.

About Sprinkles

Sprinkles offers premium cupcakes, cakes, and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Since opening its first bakery in Beverly Hills in 2005, Sprinkles has drawn long lines of loyal fans and celebrity endorsements, becoming a trailblazer in the modern dessert space. As passionate innovators, Sprinkles debuted the world's first Cupcake ATM in 2012 and has since grown to over 70 bakeries and ATMs coast to coast. In 2021, the brand launched its first-ever line of gourmet chocolates inspired by its best-selling cupcake flavors, and in 2024, the brand created exclusive chocolate lines for major retailers including Target and Walmart.

With its licensing program expansion, Sprinkles is extending its playful luxury into new lifestyle categories such as health and beauty, kids, home, and apparel, partnering with top-tier brands to bring its signature whimsy and sophistication to a broader audience. For more information and a list of locations, please visit www.sprinkles.com.

MEDIA CONTACTS: 
THE JEL SERT COMPANY
Allison Worldwide
Jelsert@Allisonworldwide.com

SPRINKLES
Be Boldly PR
sprinkles@beboldly.co

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SOURCE Jel Sert