From shelf offer to screen, ShopLiftr enables full-funnel, retail-agnostic agility at scale—infusing live promotions into programmatic ads and validating sales lift where it matters most: in-store.

OTTAWA, ON, Sept. 24, 2025 /PRNewswire/ - The brand and retail playbook is changing fast. Shoppers are relentlessly value-driven, budgets are under scrutiny, and too much media still lives inside closed ecosystems that restrict flexibility and proof. In this reality, agility isn't a differentiator—it's survival. ShopLiftr was built for this moment: a retail-agnostic, data-driven programmatic platform that infuses live, store-level deals into omnichannel creative and proves outcomes at the register. With the introduction of its new L-Bar video format, ShopLiftr extends that capability—bridging upper-funnel brand storytelling with lower-funnel, real-time promotions in a single execution.

Powered by North America's largest active trade-promotion data set, ShopLiftr transforms circulars, and shelf offers into dynamic creative rendered in real time and served programmatically across display, CTV/OTT, DOOH ads —by device location, nearest store and promotional context, and shopper language (EN/FR/ES). ShopLiftr proves what matters most: incremental sales lift, foot traffic, and iROAS—closed-loop, not vanity metrics.

Within this capability stack, the new L-Bar video format is a high-traction lever: a full-motion brand story framed by a dynamic "L" overlay that injects live local offers and nearest-store details—instantly matched to language, location, and context. Deployed programmatically across CTV/OTT, DOOH, and even in-aisle screens, L-Bar bridges awareness and conversion while enabling nimble creative pivots to match shifting market conditions. And the environment is primed: six in ten shoppers report purchasing items featured on digital in-store screens, with the majority saying these formats increase basket size—evidence that when relevance meets proximity, value converts.

Why now?: the buying model itself is shifting. Programmatic has become the inflection point for retail media—96% of brands and agencies say they're open to buying onsite retail media via DSPs, and 80% say DSP access would unlock more spend. At the same time, digital video is expected to capture nearly 60% of all U.S. TV/video ad spend in 2025, with CTV accelerating as a performance-ready channel. Marketers are signaling what they want: transparent, scalable, measurable.

Proof, not promises: ShopLiftr campaigns have delivered an 8% sales lift and $1.7M in incremental revenue for a national frozen foods brand; a leading grocery retailer achieved an 11.8% YoY sales lift, $81 ROAS, and $14.1M in incremental revenue; and partners have recorded up to 29% traffic increases with double-digit ROAS.

Creative at scale isn't theoretical—it's proven. One national retail partner used ShopLiftr to automate thousands of localized video and display variations each week, aligning national scale with local value store by store. What once required weeks of production and manual trafficking now happens in days, giving marketers the agility to pivot creative instantly in response to shifting market conditions.

"ShopLiftr isn't launching a product—it's making a point," said Gord Crowson, President & COO at ShopLiftr. "Programmatic, retail agility is now the baseline for growth. L-Bar is one proven way to deliver it—helping brands tell their story while driving real value at the shelf, on any screen, in real time."

Want to see it in action? ShopLiftr will be on-site at GroceryShop 2025 in Las Vegas, meeting with brands, retailers, and agencies to demonstrate how programmatic, full-funnel activations like L-Bar turn omnichannel attention into in-store outcomes.

To book a live demo or schedule time with the team at GroceryShop, visit shopliftr.com/demo. 

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SOURCE ShopLiftr