The multi-phase campaign is a significant step in Society's intent to grow its brand nationally while establishing The Society Talent Collective 

CANTON, Ohio, Sept. 22, 2025 /PRNewswire/ -- Society Brands, a tech-enabled consumer products company with a focus on health and personal care brands, has announced its first-ever national marketing campaign with iHeartRadio to promote its portfolio of brands including, Wolf Tactical, Vitality Now, Club Early Bird and Clarifion. 

The marketing campaign includes activation with some of iHeart's top podcasts including The Herd with Colin Cowherd, My Favorite Murder, Dear Chelsea and Betrayal to name a few. Further, it builds on Society's previous partnership with celebrated media personality Xen Sams. 

The national media campaign is part of a broader plan with the rollout of The Society Talent Collective, which will be an exclusive, structured platform for A-list and top influencers through equity ownership in Society's fast-growing brands, revenue share on attributed performance, co-creation opportunities for new products or brand launches, and equity incentives that align with the brand and Society's long term vision.

"We remain hyper-focused on raising awareness for Society's portfolio brands on a national scale," said Michael Sirpilla, Co-Founder and Chief Executive Officer at Society Brands. "Beyond the growth and awareness through the marketing campaign with iHeart, our Society Talent Collective is an innovative approach to align high profile talent with our brands to be true partners in the brand's success and growth. 

Society Brands' growth model centers on partnership, offering founders the chance to remain involved with their brand while gaining access to a shared infrastructure designed to accelerate performance and preserve brand identity, creating a culture and community of founders. The Society Talent Collective intends to follow a similar path, creating a community of celebrities and influencers aligned to Society Brands' portfolio of companies to help broaden consumer awareness and unlock significant revenue potential. Further announcements, including partnerships and announcements, on The Society Brand Collective will be unveiled soon. 

Society Brands currently supports 12 e-commerce brands, with an emphasis in the health and personal care sector, and businesses with more than 70% of revenue driven by DTC, with 30% across other marketplaces including Amazon, retail and other e-commerce marketplaces. This sector represents nearly 75% of Society Brands' revenue, which is currently over $100 million annually. 

About Society Brands
Society Brands is a consumer products company that acquires e-commerce native brands dedicated to transforming the wellness industry through clean, effective, and toxin-free solutions. Society Brands was built by founders, for founders™, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

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SOURCE Society Brands