ARLINGTON, Va., Sept. 22, 2025 /PRNewswire/ -- National Brush Day is celebrated in the United States every year on November 1^st, the day after Halloween, to promote children's oral health and encourage good tooth-brushing habits recommended by dental professionals. On this day (and every day!), parents are urged to make sure their children brush their teeth for two minutes, twice a day (2min2x).

This year, the Dental Trade Alliance (DTA) Foundation is excited to continue our #NBDDentsquad initiative as part of the National Brush Day 2025 awareness campaign.  Our DentSquad heroes will work diligently to rally dental patients, families, and professionals nationwide to join the fight against tooth decay and plaque while spreading the word about the importance of good oral health.

Families are invited to join activities featuring the #NBDDentSquad heroes: Captain Paste, Doctor Brush, Floss Fury, and The Cool Rinse. Each hero brings their unique superpowers to combat plaque and promote healthy smiles, making oral care fun and engaging for kids and families across the country.

To further the mission of ensuring healthy smiles for all, the DTA Foundation is asking families to join the fight by sharing photos of their completed DentSquad coloring sheets or activities. Tag #NBDDentSquad on social media or upload them to nationalbrushday.com to be entered for a chance to win one of five $100 Amazon gift cards.

In addition to the fun DentSquad activities, the DTA Foundation is providing free downloadable resources to help families, dental professionals, and organizations spread the word about National Brush Day. These downloadable materials can be found here and can be shared via email, social media, websites, and in-office displays. Resources include:

• Social media graphics and captions
• Downloadable DentSquad coloring and activity sheets
• Email templates for practices and companies
• National Brush Day 2025 logo and posters

"National Brush Day is an incredible opportunity to bring families together around fun, healthy habits," said Liz Meyers, Chair of the DTA Foundation. "We're excited to see kids and parents across the country join the DentSquad, celebrate their smiles, and make brushing twice a day a regular practice."

For questions about this campaign, please contact Jackie Michaels, Managing Director, at  jackiemichaels@dentaltradealliance.org or (703) 379-7755.

About the DTA Foundation

The DTA Foundation's mission is to enable access to, empower personal ownership of, and increase the utilization of oral healthcare. The foundation achieves this through strategic partnerships, research, and education. For more information, visit www.dtafoundation.org.

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SOURCE Dental Trade Alliance Foundation