ATLANTA, Sept. 25, 2025 /PRNewswire/ -- CR Fitness Holdings, the nation's leading and fastest-growing franchisee of Crunch Fitness, is excited to announce the upcoming grand opening of Crunch Duluth, GA—its 15th location in the Atlanta metropolitan area. Set to open at 2220 Peachtree Industrial Boulevard (formerly Sprouts Market), soft opening will be on September 30^th, with grand opening on October 4th. This brand-new, 30,000+ square-foot fitness center represents a $5 million investment and will bring Crunch's world-class fitness experience to the heart of Duluth for the very first time.

Crunch Duluth will redefine what a fitness destination can be, blending cutting-edge equipment with an atmosphere that's as motivating as it is fun. As a brand-new 3.0 location with a modern design, Crunch Duluth will provide a complete, upscale fitness experience focused on quality service and premium amenities. Members will enjoy top-of-the-line cardio and strength equipment, Olympic squat racks, a group fitness studio, infrared sauna, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, and the innovative HIITZone™. Spacious, modern locker rooms round out the experience, ensuring comfort and convenience for every member.

The doors will officially open for workouts on Tuesday, September 30th at 5:00 a.m. with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday, October 4th, featuring exciting promotions, prizes, local vendors, and a lively party atmosphere to showcase everything Crunch has to offer.

In addition, Crunch Duluth will host a "Sip-Sip Hooray" sneak peek celebration on Thursday, September 25th from 5:00 p.m. to 9:00 p.m. This special event includes a ribbon-cutting ceremony at 7:30 p.m., giving the community an exclusive first look inside the facility. Guests can tour the gym, meet the team, and take advantage of special founding member deals.

"We're excited to continue expanding in the Atlanta area with the opening of Crunch Duluth," said Tony Scrimale, CEO of CR Fitness Holdings. "This 3.0 location takes the Crunch experience to the next level with premium amenities, the latest equipment, and a fun, welcoming environment that brings the entire community together."

CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. With more than 150 years of combined industry experience, the leadership team—Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale—currently operates 87 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.

For more information about Crunch Duluth and its special "Grand Opening" offer to Join for $1 plus 1st month free, visit CrunchDuluth.com.

About CR Fitness Holdings, LLC
CR Fitness Holdings, LLC is the leading franchisee of Crunch Fitness, with over 150 years of combined experience in the fitness industry. The company's expansion across the U.S. reflects its commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of "No Judgments." Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over three million members with more than 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

Media Contact:
Rich Merrill
SVP, Marketing – CR Fitness
rich@crfitness.co

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SOURCE CR Fitness Holdings, LLC.