Up to 50% off the most trusted wearable pumps and accessories—including top picks from Willow & Elvie—combining innovation, comfort, and accessibility

SAN FRANCISCO, Nov. 4, 2025 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the Femtech pioneer revolutionizing breastfeeding and maternal care, today announced its exclusive 2025 Black Friday and Cyber Monday deals to make motherhood's most essential tools more accessible than ever.

The year's curated lineup features exclusive savings on award-winning pumps and accessories from Willow and Elvie. Together, original inventors of the wearable pump are delivering greater support to women with trusted, mom-first technology and solutions that build confidence and control at every stage of early motherhood.

This year, Willow continues its mission to elevate the maternal experience and make the early days of motherhood easier. From hands-free pumping freedom to leak-proof innovation, Willow and Elvie pair design, technology, and comfort to offer a variety of solutions for every breastfeeding mom's needs.

Starting November 24, the 2025 Black Friday & Cyber Monday offers include:

• 30% off the pumps designed for ultimate pumping freedom, Willow 360, the only leak-proof wearable breast pump, and Elvie Double, the quietest slimline wearable breast pump
• 30% off Willow Go, the pump designed to maximize comfort and output, and Elvie Stride 2, the pump designed for the ultimate fit and comfort
• 50% off of mom's favorite pumping on-the-go essentials, including the Pump Anywhere Bag, Pump Anywhere Case, and Milk Storage Bags
• Up to 30% off on essential accessories and pump replacement parts across OneWillow.com and Elvie.com
• Moms will be surprised and delighted with new exclusive deals on Black Friday through Cyber Monday.

Moms can shop for the lowest prices of the year directly at onewillow.com and elvie.com. Exclusive early access to the sales begins on November 10 for email subscribers.

About Willow
Willow Innovations, Inc. is the Femtech leader redefining motherhood through pioneering technology, innovative design, and mom-centered solutions. Founded in 2014, Willow introduced the first fully in-bra wearable breast pump and has been on a mission to empower and support mothers without compromise. Through its Willow and Elvie brands, Willow is building a connected ecosystem of maternal care and wellness, focused on breastfeeding and pumping, soothing and sleep, and maternal recovery. Because moms deserve better.

Visit onewillow.com and elvie.com to learn more, and join the supportive Willow community on Instagram and Facebook.

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SOURCE Willow Innovations, Inc.